The Ultimate Guide To How Long Should Blog Posts Be

A blog post is a single piece of content on a specific topic. It’s usually written by a professional blogger and intended to provide readers with useful information. The most important thing when writing a blog post is figuring out what to write about and how long the position should be so that it’s engaging for the reader. In this article, we’ll explore different factors that will help you figure out how long blog posts should be and then give tips on making them even better!

What Length Should Blog Posts Be?

You’re not alone if you’re wondering how long your blog posts should be. It’s a common question with no easy answer. The truth is, there is no one-size-fits-all answer to this question. The length of your blog post will depend on several factors, including your audience, purpose, and blog format.

That said, you can follow some general guidelines when deciding how long your blog posts should be. Here are a few things to keep in mind:

Your audience: Who are you writing for? If you’re writing for a general audience, your posts can be shorter than those for a specific niche audience. Keep your target reader in mind when deciding on a length for your post.

Your purpose: What are you trying to achieve with your blog post? Are you trying to inform or educate your readers? Are you trying to entertain them? Or are you simply sharing your thoughts and experiences? The purpose of your blog post will affect its length.

The format of your blog: Is your blog text-based or audio/video-based? If it’s text-based, then longer posts are usually better. If it’s audio/video-based, then shorter posts are generally better. This is because people tend to consume text differently than they do audio/video content.

Blog Post Length for Different Types of Blogs

Different blogs have different ideal lengths for their posts. For example, a corporate blog might want shorter, more frequent posts to keep readers engaged, while a personal blog might get away with longer posts less often. Here is a general guide to how long your blog posts should be based on the type of blog you have:

– Corporate Blogs: These blogs are usually run by businesses or organizations. The posts on these blogs are generally shorter, ranging from 300-600 words. This is because readers of corporate blogs are usually looking for quick, bite-sized information.

– Personal Blogs: Personal blogs can be about anything from lifestyle to opinions to travel stories. Because personal blogs tend to be less formal, the ideal length for a post is usually around 800-1200 words. This gives the writer enough space to share their story or opinion without boring the reader.

– Niche Blogs: Niche blogs are focused on a specific topic, such as fashion, food, or fitness. The length of posts on these types of blogs varies depending on the depth of the topic being covered. A post on a niche blog could range from 400-900 words if it is simply giving tips or advice, or it could be 1500 words or more if the blogger is covering a complex topic in depth.

How to Calculate the Word Count for Blog Posts

Assuming you want a word count for your blog post:

There are a few different ways to calculate the word count for blog posts. The most common way is to use a word processing program like Microsoft Word or Google Docs. Open up your document, select all the text, and then look at the bottom of the window, where it will say how many words are in your selection.

Another way to calculate word count is to use an online tool like All you have to do is paste your text into the box on the homepage and hit the “Count Words” button. It will give you a detailed breakdown of how many words are in your text and other statistics like character count and reading level.

Finally, if you’re using WordPress as your blogging platform, there is a built-in word counter that you can use. Create a new post and start typing away. As you type, you’ll see a box on the right-hand side of the screen that will tell you how many words you’ve written so far.

So there you have it! Three different ways to calculate the word count for your blog posts.

How Long Should a Blog Post be?

It’s a common question and one that doesn’t have a definitive answer. The length of your blog post should be dictated by the subject matter and your goals for the piece. You can follow general guidelines to ensure your blog post effectively uses your time and energy.

Here are some things to consider when determining how long your blog post should be:

The topic: If you’re covering a complex issue, you’ll need more space to do it justice. You won’t need as much real estate if you share a quick tip or update.

The goal: What are you hoping to achieve with this blog post? Are you looking to drive traffic to your website? Generate leads? Increase sales? The length of your post should be in service of your goal.

The audience: Who will be reading your blog post? If it’s aimed at beginners, you’ll want to keep it shorter and simpler. If it’s for experts in the field, you can go into more depth.

Ultimately, there is no perfect length for a blog post – just like there is no ideal length for anything else you write. The best way to determine how long your blog post should be is to write until you’ve said everything you need to say on the topic without going off tangents or repeating.


Whether you’re a beginner blogger or a seasoned pro, it’s always helpful to know how long your blog posts should be. While there is no magic number, we hope this guide has given you a good starting point. Remember that the length of your blog post will depend on many factors, including your niche, audience, and goals. So, experiment and find what works best for you and your blog.

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